Séverine Lahyani created Ly Adams in 2010 to follow and realize her dreams of "proposing audacious pieces". Inheriting her demanding character from her parents, buyers in the luxury business, and her pugnacity from her seamstress grand-mother, she fell in love with fashion and its history.
Having learn to capture the detail that fascinates, her creations are a reinterpretation of the cornerstones of men wardrobe. Playing on codes to define a unique dressing, Ly Adams combines traditional know-how and impetuous creativity that made the brand earn a nickname of "Insolent Classic-ish". Proposing a classic style with urban tailoring allure, Séverine Lahyani uses her creative instinct to get inspiration from everywhere, shapes, fabrics, encounters she made, in accordance to the man, eternal insolent classic-ish she admires.